IAM is a full-service marketing firm serving the entertainment industry. Louis is a founding director along with David Hutchinson, Executive Creative Producer for Selladoor Worldwide.

Campaigns include Flashdance UK Tour, Rotterdam (New York), The Crucible (UK Tour), Jersey Boys (world tour) and I Loved Lucy in the West End. 

Pencil Music is a music production company and live event promoter, organising and promoting festivals, concerts, gigs and club nights.

Pencil music focusses on cross-genre collaborations designed to challenge audience perceptions. Live events innovate and evolve, often resulting in unique experiences never to be repeated.

In 2016 the Pencil Collective created The Ecstasies Within, a remix of Tarik O'Regan's classical work The Ecstasies Above featuring DJ Nico Bentley and the Festival Voices choir directed by Gregory Batsleer.